Fractional CMO Partnership · Minimum six months

Give your marketing team clear direction.

The Fractional Chief Marketing Officer Partnership provides experienced marketing leadership for established businesses that have people available to execute but need someone to connect the strategy, priorities, and moving pieces.

Free · 30 minutes · A conversation, not a sales call

Two colleagues celebrating a win together at a desk

Your business has people doing marketing. But who is leading it?

You may have employees, designers, developers, advertising partners, or several vendors doing the work.

Your team may not need another person completing tasks. They may need experienced leadership, clear direction, and someone who can see the whole picture.

But:

Are they focused on the right priorities?

Is the message consistent?

Is everyone working from the same plan?

Who keeps it connected?

Strategic marketing leadership without a full-time executive hire

As your Fractional CMO, I work with leadership, employees, and outside partners to establish priorities, guide decisions, maintain a clear message, and keep marketing moving in the same direction.

Support may include:

Strategy and planning

Messaging and brand oversight

Campaign direction

Team and vendor coordination

Project prioritization

Budget guidance

Performance review

Leadership support

Who does what

ValsCo provides

Strategic direction and priorities

Messaging oversight

Campaign guidance

Project leadership

Vendor recommendations and coordination

Performance review

Accountability and decision support

Your team and specialists provide

Day-to-day implementation

Content production

Design and development

Campaign setup and platform management

Sales follow-up

Operational support

Specialized execution

Minimum engagement

The partnership requires a minimum six-month commitment.

Meaningful leadership takes time to understand the business, evaluate marketing, establish priorities, guide implementation, review what works, and adjust the strategy.

The process

01

Understand the business

Review goals, audience, marketing, team, vendors, budget, and priorities.

02

Establish the direction

Identify opportunities and develop a focused roadmap.

03

Align the people

Clarify responsibilities, communication, timelines, and expectations.

04

Guide the work

Lead decisions, review progress, and solve problems.

05

Learn and adjust

Evaluate what the business is learning and refine the plan.

Is the partnership a good fit?

This partnership is designed for an established business with employees, vendors, or both available to execute. It fits organizations where:

Marketing is disconnected

The team needs direction

Leadership needs experienced marketing perspective

No one owns the complete strategy

Not designed for

A business without implementation capacity, or one seeking only task-based production.

Susan Powers, CFA, CFP®, CPFA

Co-Founder and COO, AssetGrade LLC

Frequently asked questions

What is a Fractional CMO?

An experienced marketing leader working on a part-time or contracted basis to guide strategy, teams, priorities, and business-aligned marketing decisions.

How is this different from an agency?

The partnership leads the overall strategy and coordinates the people responsible for execution rather than focusing on one channel or list of deliverables.

Will you manage employees and vendors?

The scope can include direction, coordination, accountability, and project leadership.

Do we need a marketing department?

No. Implementation may come from an employee, outside vendors, or both.

Can you bring in specialists?

Yes. Additional third-party services and production costs are scoped separately.

How long is the engagement?

A minimum of six months.

Your team can do stronger work when the direction is clear.

Schedule a free Clarity Call to discuss your current marketing and implementation resources.

Free · 30 minutes · A conversation, not a sales call